Cathryn Baker is a seasoned leader and entrepreneur with a career spanning over 35 years in the staffing industry.

Cathryn’s passion for connecting people with meaningful employment opportunities led her to co-found two successful Texas-based staffing companies. With her talent for team-building and sales, she fostered highly productive and motivated teams that consistently exceeded expectations. Her dedication to the industry extended beyond her businesses as she assumed the role of President of the Texas Association of Staffing, where she actively worked to elevate industry standards and advocate for the welfare of staffing professionals.

Today, Cathryn Baker is the co-founder of avanzara’, a coaching and consulting firm that empowers businesses and individuals to reach their full potential. Drawing upon her extensive industry knowledge and leadership experience, Cathryn guides clients towards achieving their goals, enhancing their team dynamics, and optimizing their business acceleration.

Cathryn holds a BA in Psychology from the University of Minnesota and is a Certified Professional Coach through iPEC’s ICF accredited program. She lives with her husband on a ranch in the Texas Hill Country and is passionate about reading, hiking, cooking, traveling, and music.

Sue Marks is the Founder and former CEO of Cielo, the world’s leading RPO and Talent Acquisition Partner. Cielo leads the industry and delivers better talent results through RPO, Search, Consulting, and Digital Services. Cielo is the most awarded firm in the industry, and Sue is widely recognized as one of the key founders of, and a pioneer in, the RPO industry.

Since its inception, she has been an annual member of HRO Today’s HR Outsourcing Superstars, been on SIA’s Staffing 100, and has been awarded the Tiara Lifetime Achievement Award. She has been recognized as Ernst & Young’s Entrepreneur of the Year for Services. She holds Marquette University College of Business Administration’s Alumni Award for Entrepreneurship. Sue earned her Bachelor of Science from Marquette University and is an annual participant in YPOWPO’s prestigious executive education program at Harvard Business School.

Sue is an active member of YPO Gold and CEO, and also in addition to serving on the Board of Cielo, she serves on the boards of salary.com and Shine Fusion. Sue is best described as a CEO, Serial Entrepreneur, Angel Investor, Board Member, Tech Enthusiast, Broadway Producer, Insomniac Workaholic, and Travel Junkie.

In 1989, after years of record setting sales achievements and sales management experiences, Dave Mrocek set out to help companies and sales professionals improve their top line through a more effective sales process. For over 3 decades, Dave has ensured companies of all sizes bring more discipline and reliability to their sales process using his trademarked Discovery/Fulfillment® Selling System. Dave breaks down selling into four disciplines, Managing Activities, Managing Opportunities, Managing Meetings and Presentations, and Managing Selling Moments. Great emphasis is placed on helping sales professionals eliminate mistakes that actually “un-sell”, while building their confidence in listening and presenting.

The Discovery/Fulfillment process has been delivered to thousands of sellers on 6 continents. A broad range of clients such as 3M, the American Staffing Association, Petrobras, scoreboard manufacturer Daktronics, European research firm GfK, Wolters-Kluwer Health, Cielo, and the NHL’s Anaheim Ducks, demonstrate the success of Discovery/Fulfillment selling regardless of product.