Meet Team Avanzará


Our partners have navigated the complexities of every growth stage, from startups to regional and global organizations. They have consistently driven growth and innovation that delivered results. With their deep industry knowledge, strategic acumen, and a commitment to our clients, our partners are the driving force behind our firm’s ability to provide exceptional consulting and coaching services. Together, we combine our collective experience and insights to help our clients thrive in an ever-changing business landscape.


We are proud to have a diverse and accomplished group of advisors who collectively encompass the professions we serve, including manufacturing, IT, finance, technology, and logistics. Our advisors are not just experts; they are seasoned executives who have reached pinnacles of success in their respective fields. With decades of hands-on experience, they bring a wealth of knowledge, strategic insights, and a deep understanding of the unique challenges and opportunities that exist within these industries. Their expertise is the cornerstone of our ability to provide tailored, effective solutions to our clients.


We know that success in staffing and talent management requires a strong support network. That’s why we’ve cultivated a thriving ecosystem of qualified vendors, carefully curated to cater specifically to staffing companies and talent organizations. Our network includes leading technology companies offering cutting-edge solutions, financial consultants with a deep understanding of the industry, reputable banks, Private Equity and Venture capital partners, experienced trainers, and top-tier coaches and consultants. Each of these partners is dedicated to bringing best practices to the table and accelerating your growth. Our ecosystem is designed to provide you with the essential tools, resources, and expertise needed to navigate the dynamic world of staffing and talent acquisition successfully.

Cathryn Baker

Cathryn Baker


Cathryn Baker is a seasoned leader and entrepreneur with a career spanning over 35 years in the staffing industry.

Cathryn’s passion for connecting people with meaningful employment opportunities led her to co-found two successful Texas-based staffing companies. With her talent for team-building and sales, she fostered highly productive and motivated teams that consistently exceeded expectations. Her dedication to the industry extended beyond her businesses as she assumed the role of President of the Texas Association of Staffing, where she actively worked to elevate industry standards and advocate for the welfare of staffing professionals.

Today, Cathryn Baker is the co-founder of avanzara’, a coaching and consulting firm that empowers businesses and individuals to reach their full potential. Drawing upon her extensive industry knowledge and leadership experience, Cathryn guides clients towards achieving their goals, enhancing their team dynamics, and optimizing their business acceleration.

Cathryn holds a BA in Psychology from the University of Minnesota and is pursuing a Certified Professional Coach certification through iPEC’s ICF accredited program. She lives with her husband on a ranch in the Texas Hill Country and is passionate about reading, hiking, cooking, traveling, and music.

Sue Marks

Sue Marks


Sue Marks is the Founder and former CEO of Cielo, the world’s leading RPO and Talent Acquisition Partner. Cielo leads the industry and delivers better talent results through RPO, Search, Consulting, and Digital Services. Cielo is the most awarded firm in the industry, and Sue is widely recognized as one of the key founders of, and a pioneer in, the RPO industry.

Since its inception, she has been an annual member of HRO Today’s HR Outsourcing Superstars, been on SIA’s Staffing 100, and has been awarded the Tiara Lifetime Achievement Award. She has been recognized as Ernst & Young’s Entrepreneur of the Year for Services. She holds Marquette University College of Business Administration’s Alumni Award for Entrepreneurship. Sue earned her Bachelor of Science from Marquette University and is an annual participant in YPOWPO’s prestigious executive education program at Harvard Business School.

Sue is an active member of YPO Gold and CEO, and also in addition to serving on the Board of Cielo, she serves on the boards of and Shine Fusion. Sue is best described as a CEO, Serial Entrepreneur, Angel Investor, Board Member, Tech Enthusiast, Broadway Producer, Insomniac Workaholic, and Travel Junkie.

Dave Mrocek

Dave Mrocek


In 1989, after years of record setting sales achievements and sales management experiences, Dave Mrocek set out to help companies and sales professionals improve their top line through a more effective sales process. For over 3 decades, Dave has ensured companies of all sizes bring more discipline and reliability to their sales process using his trademarked Discovery/Fulfillment® Selling System. Dave breaks down selling into four disciplines, Managing Activities, Managing Opportunities, Managing Meetings and Presentations, and Managing Selling Moments. Great emphasis is placed on helping sales professionals eliminate mistakes that actually “un-sell”, while building their confidence in listening and presenting.

The Discovery/Fulfillment process has been delivered to thousands of sellers on 6 continents. A broad range of clients such as 3M, the American Staffing Association, Petrobras, scoreboard manufacturer Daktronics, European research firm GfK, Wolters-Kluwer Health, Cielo, and the NHL’s Anaheim Ducks, demonstrate the success of Discovery/Fulfillment selling regardless of product.

Corryn Lara, LPC-A

Corryn Lara, LPC-A


Corryn had a 20-year career in education before changing course to become a counselor and personal development coach. She is passionate about creating meaningful connections with clients and helping people achieve their full potential. Her motto is “Your speed doesn’t matter. Forward is forward.” Corryn earned a BA in French from the University of Texas at San Antonio, her teaching certification from the University of Texas at El Paso, and a Masters Degree in Education Counseling/Licensed Professional Counselor Certification from Sul Ross University. She currently lives in El Paso, Texas, with her husband and five children. In her free time she enjoys baking and traveling.

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